Vitamin water producer V Water has added a new flavour - Passion Fruit and Orange - to its Vital V range of multivitamin drinks that contain no artificial flavours or colourings.
This healthy new hydrator uses Irish spring water from Tipperary; keeps the calorie count down to 10 per 100ml; and is enriched with vitamins B (1, 2, 3, 5, 6 and 12), C, D and E along with calcium, potassium, zinc and selenium. It is sold in 500ml bottles packed 12 to the case through distributors such as Simple Simon, Spring Fine Foods and Venus.
The newcomer will benefit from a six-figure marketing campaign this summer in Tube ads, commuter print ads, viral video campaigns and a special website allowing Londoners to send a case of V Water to a moody friend in need of a nutritional boost.
To buy it, call 020 7748 7000