Ben Dale has been announced as director and general manager of Jestic Foodservice Equipment with immediate effect.
Dale has worked at Jestic since it was formed in 2005, and has held the role of commercial director for the past 10 years. He will be supported by sales director, Steve Morris; service director, Neill Pearson; and Michael Eyre, who takes on the newly formed role of culinary director.
Eyre will play a pivotal role in building and maintaining key relationships within national accounts, along with having an increased focus on equipment demonstrations at both Jestic head office and customer trial sites.
Owner, Martin Beesley, commented: "As commercial director, Ben has been instrumental in helping the company to grow year on year and I am delighted that he will now be taking on this new role. I would like to wish him every success in the new position and look forward to working with him closely as we move into 2017 and beyond."
"We are privileged to have some very prestigious brands in the Jestic Foodservice Equipment portfolio and as a result we are perfectly placed to continue our growth, despite the current challenges in the market," added Dale.
"I am thrilled to be taking on the new role of director and general manager and look forward to working with all in the industry, from our dealers and distributors through to the chefs, owners and end users that rely on our equipment every day."