Heinz Click & Chips campaign generates £80,000 in revenue for British chippies
Heinz's Click & Chips campaign has so far helped British chip shops to take more than 6,000 orders, generating £80,000 worth of revenue.
The sauces and condiments supplier launched the campaign in September after the first national lockdown saw 80% of fish and chip shops close, with the lack of infrastructure to become takeaway-only.
Heinz has helped almost 30 fish and chip shops across the UK launch their own apps, allowing customers to pre-order from their smartphones.
Claire Traynor, head of foodservice at Heinz, said: "Fish suppers from the local chippy are a much-loved British institution - especially when paired with a dollop of Heinz sauce. But chippies, like many of us, haven't had it easy this year. So, here at Heinz, we wanted to do something to help get them back on their feet."
"By working together with fish and chip shop owners across the UK, we've been delighted to help them start their own apps in the hope it encourages people to order directly from their favourite chippy and support them through these uncertain times."
For more information and a full list of participating stores, click here