Harrogate Water Brands, independent owner of Harrogate Spring Water and charity water brand Thirsty Planet, has announced that Harrogate Spring Water will be the ‘official water of England cricket'.
Available from the end of May, the new ‘diamond' bottles will carry the England Cricket logo and copy stating it is the ‘Official Water of England Cricket' on all new labels and packaging.
The England Cricket Board (ECB) agreement is the biggest sponsorship deal to date by the British water brand and will see England cricket players provided with Harrogate Spring Water at every home international, limited overs and 20/20 matches, starting with the first summer international against Sri Lanka on 20 May.
The ECB partnership also includes sponsorship of the on-pitch drinks break. During each international match the ‘Harrogate Spring Hydration Break', will be broadcast live on Sky Sports, as well as stadium announcements and branding.
James Cain, managing director of Harrogate Water Brands, pictured with cricketer Darren Gough, said: "We're thrilled to work with the ECB. This sponsorship deal with one of the best cricket teams in the world is a major statement of intent from Harrogate Spring Water, and emphasises our commitment to maintaining our position as the number one premium British spring water."
"Since 2002, we've achieved annual growth of over 30%, and £10m in turnover. To capitalise on this, we have invested £8m in a state-of-the-art bottling facility. This will significantly increase our capacity so we can cater for the growing demand. We're thrilled with the new bottle designs. They look beautiful and will certainly provide the ‘wow factor'."