Britvic has announced renewed investment in the leisure market with a new range of draught dispense solutions.
According to Britvic the draught proposition in the UK is worth £2.2b accounting for more than half (53%) of soft drinks sold in the on-trade, and the new dispense solutions will support the soft drinks supplier with a lucrative draught opportunity.
The new carbonated draught fonts will allow the full range of Britvic products to be dispensed including the full range of soft drinks and syrups.
Variations on developments will be installed depending on outlet size, type and location, but examples include a new 7-litre syrup box, a new font design, innovative glassware and digital content available to be downloaded via the BLIPPAR phone apps and outlet collateral.
The BLIPPAR technology will be used directly on the new Pepsi glassware so that customers can interact directly with the brand for excusive content.
Nigel Paine, commercial director out-of-home for Britvic, explained: This is an exciting time for Britvic and represents our long-term commitment to the provision and evolution of draught carbonate soft drinks through sustained investment and continued support for our customers.
"The new proposition will unlock incremental category growth, while simultaneously improving consumer perception through enhanced experiences, which will in turn improve bottom line for both large and small operators alike."