Seafood company Young's is to open its first branded fish and chip shop, in Cambridge.
The new shop will open this month, and will be a revamped version of an existing fish and chip shop in the university town, from long-time owners, award-winning brothers Mark and Pete Petrou. Young's Seafood will refit the brothers' shop, and rename it "Young's Fish & Chips, brought to you by the Petrou Brothers".
The site will be the first Young's branded shop on the UK high street, and will offer a take-away service as well as a restaurant seating area. Frozen-at-sea sustainable fish from Young's will be used for everything from fillets to fishcakes, in a move that aims to bring the company's foodservice offer to high-street consumers.
Mark Petrou called the new plans a "significant achievement" for the sector. He said: "The involvement of a major retail brand into the fish and chip sector highlights how far the industry has come in the last few years. We honestly believe that in having Young's Seafood Limited involved in the sector is a significant achievement and one which can be good for the industry as a whole."
Simon Clarke, business unit director at Young's Seafood said: "Young's Seafood Limited is taking our retail brand to the high street. We strongly believe that we have the perfect skillset to make this new enterprise a significant success."
With over 25 years' experience, and other shops in nearby Chatteris, March and Ely, the Petrou brothers have previously won awards for their food, including being named the UK's number one Fish and Chip shop in 2007 and winning the Outstanding Achievement Award at the 2013 National Fish & Chip Awards.
Young's Seafood is based in Grimsby and was founded in 1805. It is now one of the country's largest seafood and fish suppliers, employing more than 3,000 people in the UK, and sourcing produce across five continents.