Joe & the Juice is opening its first standalone UK site outside of London in Brighton tomorrow at 16-17 North Street.
Joe & the Juice has signed a 10-year lease on the 1,908 sq ft ground floor store with Redevco's Hanningtons Estate. The health food and juice brand, which was launched by elite athlete Kaspar Basse in Copenhagen in 2002, now has more than 50 stores in Greater London and a presence in over 16 countries worldwide.
Basse said: "Brighton is such a vibrant city with a customer base already ahead of the curve in terms of a healthy lifestyle and interest in juicing, vegan and vegetarian foods. North Street is one of the busiest shopping areas of the city and will provide us with the footfall we need to launch this important flagship store.
"Hanningtons has established itself as the new cultural and retail quarter of Brighton and has already attracted some really exciting brands, which we are excited to sit alongside. With our increased plant-based menu offering and newly updated app, that allows seamless pre-ordering, we are ready to provide the locals with a convenient, healthy and personal experience. The new Joe & the Juice store will open on 22 June."
Sarah Lulham, asset manager at Redevco, added: "Joe & the Juice is a really interesting international brand, which sits well with our other retailers on North Street, East Street and within Hanningtons Lane – an area full of artisans, independents, makers and unique gift shops and eateries. We are delighted that they have chosen Hanningtons and Brighton for their first store outside London."
GCW and Time Retail Partners advise Redevco. Prime Retail advised Joe & the Juice.