Village Hotel Club's executive chairman Gary Davis has said he hopes to expand the group from 30 to 50 hotels in the UK by 2026.
The hotel chain plans to open five hotels over the next two years, with a further 15 sites planned by 2026, and has identified more than 100 potential Village Hotel locations across the UK. Properties in Southampton, Basingstoke, Cambridge, Milton Keynes and Slough are set to open by 2020.
Davis, formerly chief executive of Malmaison Hotel du Vin Holdings, said: "We are continuing to innovate and develop the product with the modern visitor and resident in mind, and I look forward to working with the entire Village team to ensure that we continue to deliver success."
The mid-market hotel group focuses on a high-tech hotel offering with state-of-the-art leisure facilities. Village Hotels is owned by KSL Capital Partners, a US-based fund specialising in the hospitality sector.