Budget hotel chain Premier Travel Inn (PTI) is jumping on to the celebrity bandwagon this weekend by offering customers with celebrity namesakes a free stay.
Tying in with the finale of Channel 4's Celebrity Big Brother, PTI is offering anyone with a celebrity namesake free accommodation between 27 and 29 January.
PTI claims that because it uses the same Hypnos mattresses favoured by Her Majesty the Queen in its 29,000 bedrooms, it provides an "A-list" experience and the opportunity for namesakes to "feel like the real thing".
All customers claiming their free night must show a valid passport or photo driving licence as proof of identity at check-in.
Earlier this month rival Travelodge hit the headlines with reports it was looking at signing Big Brother contestant Chantelle Houghton to front an advertising campaign.
The blonde has been described as a low-rent Hilton, after Paris Hilton, since she debuted on the nation's TVs.
By Jessica Gunn
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