Premier Travel Inn and Paramount to roll out together?

11 May 2006
Premier Travel Inn and Paramount to roll out together?

Budget hotel chain Premier Travel Inn is joining forces with Paramount Restaurants in a deal which will see a Caffé Uno restaurant open at its new Hampstead hotel, and potentially across the portfolio.

The hotel, previously a Holiday Inn, is undergoing a refurbishment and will reopen officially in August.

Paramount, which also operates high-street brands Chez Gérard, Bertorelli and Livebait, will lease and manage the 80-seat restaurant, provide the investment capital for development and will also deliver the hotel breakfast to guests.

Paramount chief executive Nick Basing said: "We are thrilled to partner our brands, Caffé Uno and Brasserie Chez Gérard, with Premier Travel Inn. I expect it will be the start of a fruitful relationship for many years to come. Hotel-based restaurants are a key strategic channel to expand our brands."

The deal builds on Paramount's previous tie-up with hotel operator Thistle, which saw the launch of a 100-seat Chez Gérard restaurant in London's Thistle Victoria hotel, located at Victoria Station, in March 2005. No further Thistle sites have been developed.

Paramount paid The Restaurant Group £33m for 53 Caffé Uno sites last December in a deal Basing described as a "part-property play, part recovery plan" for the high-street brand.

  • Whitbread's Costa has signed an exclusive deal with supermarket giant Tesco to install coffee shops into a number of stores. Costa, which recently opened its 430th site, will open coffee shops in Tesco's St Ives, Cornwall; London Kensington and Hove, West Sussex supermarkets. The Whitbread-owned company is taking on Tesco's existing coffee shop staff as part of the deal.

By Chris Druce

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