Jumeirah Group launches contemporary new brand Venu

11 September 2014 by
Jumeirah Group launches contemporary new brand Venu

Global hotel company Jumeirah is set to launch new brand named Venu, with the first property expected to open on Bluewaters Island in Dubai.

Discussions with developers are also under way regarding sites in the Middle East, Asia and Europe.

Pitched as a "contemporary lifestyle" brand, Venu is designed to appeal to modern travellers who are looking for a clean and cool place to stay. It is also intended to reflect the feel of Dubai, and aims to present a creative, bold, cosmopolitan, "can-do", stylist approach.

Matt Balcik has been appointed vice-president operations, brand development, to oversee Venu's international roll-out. He was previously general manager of the W Hotel in Istanbul, and has also held senior roles at Marriott and Starwood Hotels & Resorts.

Speaking at the launch of the new brand, Nicholas Clayton, chief executive, group operations at Jumeirah Group, said: "This is a genuinely exciting innovation for Jumeirah Group. The time is right for us to launch a new contemporary lifestyle brand. Coming to a Venu hotel will be an intuitive experience, built around and anticipating the needs of the modern, savvy traveller."

A member of Dubai Holding, Jumeirah also operates a host of luxury hotels around the world, including the Burj Al Arab Jumeirah, Dubai; Jumeirah Himalayas hotel in Shanghai; Jumeirah Frankfurt in Germany. In the UK, the group operates the Jumeirah Carlton Tower, and Jumeirah Lowndes hotel in London.

Dubai hotel launches luxury resort project >>

Megan McIntyre joins Jumeirah Carlton as marketing manager >>

Interactive sushi station introduced at Jumeirah Carlton Tower >>

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking