One of the fastest-growing markets in the hospitality industry - the spa business - is to be represented for the first time at Hotelympia.
The exhibition will bring together several leading suppliers to the spa market, and there will be plenty of advice available for hoteliers who are considering developing a spa. Two seminars will be held, providing information on the enormous financial opportunities that come from investing in a spa, as well as practical information on setting up and running a spa.
At the Design Link stand, spa consultant Lisa Knowles will be available throughout the show to provide advice to operators. There will also be the opportunity to meet Sarah Ward and the team from Spa Source, a directory of spa business advice.
"Spas are one of the most dynamic and challenging businesses operating today," Ward says. "Well-designed hotel spas can generate substantial new revenue streams, as well as strengthened and additional room rates. A premier spa will also allow the possibility of creating value-added packages for short breaks, and brings hidden benefits such as additional food and beverage and retail spend. It will also generate more business in off-peak periods."
Alistair Johnson, spa development manager for Phytomer, which supplies hotels with products and services to support their spa development, welcomes the decision by Hotelympia to expand its spa business. "The show is strategically important for outlining the business opportunities in spas and the potential business revenue and returns," he says.
"The short-break market is an important aspect of a hotel's business mix and it has become increasingly necessary that a hotel has a spa. In fact it is often a key criteria by a guest selecting a hotel stay. To compete you need more than a swimming pool; you need a fully operational spa offering a broad range of experiences including thermal, wet and hands-on treatments."
Stirling Johnstone, editor of ES Magazine and organiser of the spa seminars, says that the potential for growth in the spa market is huge. "The focus when designing a new five-star hotel used to be the bedroom, restaurants and bars - now added to the equation is a spa as well," he says.
"The most important issue for hoteliers to address is how to turn the spa into a profit centre, and to make the spa a special place for guests."
Spa seminars at Hotelympia Two seminars devoted to the business of spas will take place during Hotelympia:
Tuesday 21 February, 2-3pm "Spa, the new profit centre" will show you how to make a sound return on your spa investment with speakers Jean-Paul Blissett, chairman of award-winning spa design company the Syntax Group; Neil Howard, international spa consultant; and Marian Green, managing director of Thalgo UK.
Wednesday 22 February, 3-4pm "Spa, a professional guide to spa development" presented by the Spa Business Association.
Aromatique introduces new collections of candles and toiletries
Two new selections of toiletries - Clean Green and Eden Isle Collections - and a Spa Candle Collection will be launched at Hotelympia. The Clean Green and Eden Isle Collections will offer a range of body washes, moisturising lotions and hand creams, while the Spa Candle Collection will include a selection of scented candles such as fruit tea, dogwood blossom and eucalyptus.
Stand No: S5325
154 Brompton Road, London SW3 1HX
Tel: 020 7591 1950
New luxury spa towelling range from BC Softwear
A new contemporary range of towels and bathrobes aimed at the luxury spa market in five-star hotels will be displayed by BC Softwear. The chequered/waffle design is ultra-soft, as well as being extremely hard-wearing. The range includes a bath sheet, a gym towel, a bath mat, a velour bathrobe and extra-large treatment blankets - all in the same matching design. Of particular note is the velour bathrobe which is light to wear, making it ideal for warmer spa environments. The standard colour is white, but the range is also available in beige and dark brown.
Stand No: S5235
Crown Lane, Farnham Royal, Buckinghamshire SL2 3SQ
Tel: 01753 643895
Latest designs in spa couches from Darley Couches Two new couches are to be displayed at Hotelympia by Darley Couches. The first - the Electric Eden - is a fully electrical five-section couch, with a natural wood frame. Upholstered in fire-retardant foam and available in a selection of vinyl colours, the standard width of 27in can be upgraded to 30in. Meanwhile, the Avalon five-section table - with both foot and hand controls - can be lowered to a minimum height of 19in, making it particularly suitable for less-mobile clients.
Stand No: S54340
Unit 5, Restormel Estate, Lostwithiel, Cornwall PL22 0HG
Tel: 01208 873200
Create a day spa in just one room with Ellipse On display at Hotelympia will be the Spa-Jet multi-sensory spa capsule, which combines hydrofusion (the blending of two heat technologies - steam and infra-red heat) with hydro-massage therapy. The treatment can incorporate muds, seaweeds, gels, wraps, masks, salt-glows and extracts from natural sources in a hi-tech environment capsule. Also new is the Biosel natural body and face care range from Italy, which can be used in conjunction with the Spa-Jet system. Treatments include scrubs, moisturising and firming preparations.
Ellipse Pulsed Light
Stand No: S5339
39 Brompton Road, London SW3 1DE
Tel: 020 7581 4499
H2K launches organic toiletries A organic range of toiletries is being launched by H2K is response to the growing demand for additive-free and natural products. The new Organic "h" Collection will include kiwi and cucumber tender hand products, mistletoe moisturiser and shower gel and a pine tree room spray, all containing organic extracts. Also on display will be the new Ginseng Collection and Lavender Turn-Down Gifts. The products are for use in spas or as complimentary products in hotel bedrooms and suites.
Stand No: S5229
Bocking Farm, Cross Roads, near Haworth, West Yorkshire BD22 9BG
Tel: 01535 642828
Look smart in new slippers and bathrobes from Paul & Co A selection of clothing for the four- and five-star hotel market can be found on the Paul & Co stand. Velour fabric spa slippers, designed as flip-flops, are available with 12mm-thick double soles and cushioned heels in a wide assortment of colours. They are also available in terry towelling material. The hotel slipper comes with an open or closed toe and is made in velour, terry towelling or waffled cotton. Also available are a selection of luxury bathrobes with shawl colours and embroidered logos, and luxury knitted towels with non-pull threads.
Paul & Co
Stand No: S5225
20a Englands Lane, Belsize Park, London NW3 4TG
Tel: 07711 647807
Brighter eyes with Phytomer's new contour range Phytomer's new Con tour Radiance - from the Skincare Sanctuary - claims to provide a five-minute miracle that will rejuvenate the eyes with reduced bags, puffiness, black shadows and signs of fatigue. The lotion contains powerful anti-fatigue agents that moisturise and smooth, as well as relax, refresh and revitalise. Other new Phytomer products on display at Hotelympia include a Sea Holistic Radiance Treatment, Fleur's Aromamineral Golden Treatment and a Toning Salt Scrub. Staff from Phytomer will also be on hand to provide advice and support to hoteliers considering opening a spa.
The Skincare Sanctuary
Stand No: S5240
57 Victoria Street, Windsor, Berkshire SL4 1EH
Tel: 01753 827638
Thalgo captures the essence of the sea Indocéane is a new relaxing marine treatment range of products containing qi-marine, an extract of brown algae from the Far East known for its purifying and anti-stress properties. A sweet and savoury body scrub for buffing and exfoliating is available, as well as a sublime cream for moisturising and regenerating. Thalgo also offers advice on the design, build and management of spas.
Stand No: S5326
Elgin House, 51 Millharbour, Docklands, London E14 9TD
Tel: 020 7512 0872