Turkish hotel group, Continent Hotels and Resorts has announced plans to expand throughout Europe, India and China.
The group will expand through its two brands, the four- and five-star Continent hotels and Resorts and the mid-market Ancyra Hotels and Inns model.
The group aims to increase its portfolio through joint venture partnerships as well as regional and national franchise agreements and will oversee the operation, marketing and further development of both brands.
Managing director Ethem Zagikyan said: "Our franchise plan is unrivalled in the hospitality industry and we are firm believers that Europe represents excellent market conditions for a new dynamic hotel brand."
By Emily Manson