International hotel auditing company Check Safety First has launched a new rating system to help groups manage brand consistency and standards.
Cristal International Standards will offer two services - BrandCheck, a service which will help group directors monitor the performance of individual hotels within a group, and StandardsCheck, which is a means of ensuring all group hotels adhere to international legal and voluntary standards.
Stephen Tate, chairman of Check Safety First, said that the new products would help hotels combat the "malicious reviews and disinformation" that can appear on social media as well as provide a more useful form of assessment.
"Many rating systems are self-assessed and are not set against a standard, but against a level of amenity," he explained. "Out audits are carried out independently twice a year and will rate everything including the level of cleanliness and standard of food."
The results of the audits, which cost £2,500 for a 250-bedroom city-centre hotel, are published as a percentage score which can be publically displayed by each hotel.
Tate said although interest has been shown from some UK hotels, none had yet agreed to adopt the schemes.