Channel 4's The Hotel results in 6,280% increase in interest for the business on TripAdvisor

07 January 2013 by
Channel 4's The Hotel results in 6,280% increase in interest for the business on TripAdvisor

The Hotel.

The increase in interest in the 46-bedroom property came in the two days immediately following the broadcast of the first programme in the new series of the fly-on-the-wall reality documentary on 30 December. The second part, screened last night, featured hotel consultant Peter Birnie and his fictional wife Jayne Wyatt - both former AA inspectors - advising the hapless owner Mark Jenkins on how to improve the hotel, which appeared to be failing miserable in every department.

TripAdvisor spokesperson, Emma Shaw, said:"With The Hotel now in its third series and a firm favourite with viewers, fans of the show are clearly intrigued by the hotel. Given the calamities seen on screen, perhaps a visit to the Grosvenor is a step too far for many, so checking out the over 100 reviews written by TripAdvisor guests is the next best thing - explaining the huge rise in interest."

TripAdvisor ranks the Grosvenor as number 64 out of 103 Torquay hotels, with an average rating of 4 out of 5 on TripAdvisor, based on the online sites popularity index.

Since the filming of The Hotel last summer, the Grosvenor has been sold to Richardson Hotels, off a guide price of £750,000 to £1m, as Jenkins struggled with the business following the collapse into administration of sister properties in Torquay, the Inglewood and the Kistor.

Keith Richardson, chairman of Richardson Hotels, said he was retaining Jenkins - despite incurring the wrath of Torquay hoteliers for his "unprofessional behavior" - as many of the hotel guests wanted to meet the former owner.

Controversial Torquay hotelier in Channel 4 show to be retained by new owner >>

By Janet Harmer

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