Top caterers have joined a new paper cup recycling scheme that is bidding to address the problem of waste.
Founding members of the Simply Cups recycling scheme include BaxterStorey, ISS Facility Services, and John Lewis Partnership.
They will employ the scheme, which is also supported by WRAP and Keep Britain Tidy, at key locations within the M25 and Thames Valley area to ensure that all paper cups are collected and recycled.
A partnership between Closed Loop Environmental Solutions and Simply Waste Solutions, Simply Cups is expected to be rolled out nationwide after its limited launch.
Closed Loop's Peter Goodwin said: "At long last there is a robust scheme in place for companies, who recognise the commercial value of taking their corporate social and environmental responsibilities seriously, to address the increasingly difficult issue of cup recycling."