Not taking the fizz

21 September 2006
Not taking the fizz

Further to Tom Bill's article entitled "Healthy school snacks delayed by producers" (7 September), which reported on the Government's new nutritional standards in schools and the reaction from some drinks suppliers, I would like to correct an assertion that Coca-Cola Enterprises (CCE) is still supplying carbonated soft drinks to schools.

CCE has, in fact, removed our direct supply to schools and schools caterers of all products that do not comply with the Government's new rules, with immediate effect.

The Government announced that all carbonated and other soft drinks would be banned at lunchtime in schools from September 2006, and from non-lunch occasions from September 2007. In response to this, and to limit any confusion, CCE made the decision to remove all non-compliant drinks from September 2006 irrespective of whether they were to be served at lunch or non-lunch.

CCE has responded to changes in the school rules quickly to ensure our product range reached caterers in
time for the start of the school year.

The CCE range includes Minute Maid 100% Juice Orange and Apple, Capri Sun 100% Juice Orange and Apple, Appletiser and our Malvern water brand.

I do hope this clarifies what actions Coca-Cola Enterprises is taking with regards to soft drinks in schools.

Malcolm Plows
CCE trading director (cold channel)
Coca-Cola Enterprises

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