Holiday leisure bookings expected to outperform 2011 festive season
According to Pegasus Solutions, leisure hotel bookings for the 2012 holiday season are expected to outpace 2011.
Globally, leisure bookings increased over the prior year by a substantial +5.7% in November, which follows an increase of +9.2% in October.
"Our hotel clients are harnessing the power of e-marketing to drive bookings through mobile devices this holiday season," said David Millili, chief executive officer of Pegasus Solutions.
"Although people are away from their offices, they're still accessing email on handheld devices. This means guests can take advantage of seasonal rates, or make plans for special events directly from the hotel's branded communication, which links directly to the booking page."
Rates have also improved slightly from October's decrease of -1.6% to -1.4% below 2011 in November.
Looking forward, the managed travel segment is expected to keep pace with prior years through January, potentially easing in February and March.
Data reported by Pegasus Solutions comes from billions of transactions processed monthly for nearly 100,000 hotels, facilitating more than $16 billion a year.
By Lisa Jenkins
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