BaxterStorey has launched a new smartphone app for their customers to track offers, recipes and news about the caterer.
Available from Google Play and the Apple App Store for a number of devices, the app will act as a hub for BaxterStorey's social media channels and latest articles from the company's StoreyBook, StoreyWriters and StoreyTellers biogs.
Recipe videos and discount offers can also be accessed, while customers will be able to offer feedback direct from the app.
Commenting on the launch, BaxterStorey co-chief executive Noel Mahony said the company believes its customers want a more "dynamic and relevant" connection with the services they are offered.
"The smartphone in their pocket can help us to bridge that link," he explained. "We are incredibly proud of the app we are announcing today, both as a communications hub and as a powerful new platform from which we can launch new and innovative customer service products that will transform those day-to-day transactions we have into a much more personalised relationship."
The company said that integration with other apps and service products will be crucial to the future development of the BaxterStorey app, with a number of concepts already in the pipeline and set to be rolled out.
Simon Esner, director at BaxterStorey, said: "For us there are three key areas that we are focused on: providing an intuitive mechanism for real-time customer feedback; delivering a simple and convenient purchasing experience; and placing intuitive business communications tools in the hands of all our employees.
"These are the challenges that our new app is allowing us to solve and seeing these in development just now is very rewarding."
Thomas Kilroy, StoreyTeller and Social Business manager at BaxterStorey, added: "By putting BaxterStorey on the device in your pocket, we have brought ‘social' and ‘business' together in a very transformative way that ignites the imagination. Today's launch marks the beginning of an exciting new journey for our BaxterStorey app."