Equinox Hotels brand eyeing London market

29 May 2020 by
Equinox Hotels brand eyeing London market

Luxury lifestyle brand Equinox Hotels is eyeing the London market for a future hotel opening, according to chief executive Chris Norton.

Norton, speaking at the Hospitality Tomorrow webinar event, said: "We're having several conversations on prime real estate in London. We would want to be there tomorrow if we could, and we're looking at one possible conversion. In the years to come we'll be there for sure."

He added: "We'll have one or two hotels [in London] in the very near future."

US-based Equinox started as a luxury fitness brand and has since expanded into "luxury lifestyle" and "high performance living". The brand's first hotel launched last summer in New York City and more are due to open in Houston, LA and Chicago over the next three years.

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