BrewDog launches £25m crowdfunding project

Craft beer company BrewDog is attempting to raise £25m through its own crowdfunding scheme.

The move comes after the Scotland-based business successfully raised £4.25m through its Equity for Punks scheme in 2013. It now plans to use the same process to raise five times as much, with more than 520,000 shares made available for anyone to buy, with a minimum investment of £95 for two shares.

The new scheme will offer shares at £47.50 each, with shares at any of its 27 bars around the world available via the website.

It intends to use the money raised to fund an expansion of the BrewDog brewery and its international bar division, as well as launching new projects like a craft beer hotel, custom sour beer facility and distillation plant.

It also expects to open new bars in the UK, with priority given to locations with a high number of Equity for Punks investors. It has also created a "Punk to Punk" referral scheme, which will offer investors the chance to earn extra rewards by encouraging friends to invest.

Founders James Watt and Martin Dickie (pictured) have launched a comedy video to herald the project, showing them trying to raise money in a variety of ways, including busking, jumble sales and posing semi-naked in the window of the group's Aberdeen bar. It has been launched on social media under the hashtag #DontMakeUsDoThis.

James Watt said: "The craft beer revolution has succeeded in redefining beer and Equity for Punks is redefining business finance. To grow BrewDog while being true to our values, we have had to build a whole new generation of business model. Equity for Punks puts the people who really care about our beer in control and keeps the passion and integrity in people's beer glasses."

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