Bidfood’s Tim Adams takes on charity bike ride to combat blood cancer

Tim Adams, sales and marketing director at Bidfood, is to participate in charity bike ride the Tour 21 – cycling all 21 stages of the Tour de France route one week ahead of the professional race.

The event aims to raise over £1m for Cure Leukaemia, funding the Trials Acceleration Programme (TAP) Network, which facilitates pioneering clinical trials for blood cancer patients across the globe.

Each rider in The Tour 21 commits to raising £30,000. Adams has already surpassed this goal, amassing over £86,000 to date. His fundraising success is bolstered by support from numerous connections across the foodservice industry, with brands such as Wafflemeister, Unilever, Flora, Nestlé, Kellanova (Kelloggs) and Kraft Heinz backing his mission.

During stages 16 to 19, Adams will be joined by three riders from his sponsors – Jonathan Tribe (Flora), Tom Franklin (Heinz), and Henry Bowles (Unilever) – who will participate in a four-stage segment as part of their sponsorship.

The Tour 21 team also includes former National Chef of the Year, Hayden Groves, serving as a ride captain.

Adams said: “Taking on The Tour 21 has always been a bucket list opportunity for me. I have looked on with admiration over the past few Tours at those that have taken part, and this simply feels like an immense physical and mental challenge that I am incredibly lucky to have the opportunity to take part in.

“I’m excited to be part of a team that is going to raise such important funds for this great charity, £1m will be a hell of an achievement and I want to ensure I play my part in getting to this. To think that one day we may be able to prevent blood cancer through the research and trials that are enabled by our fundraising is a truly humbling and motivating thought.”

He is approaching the £100,000 fundraising milestone and aspires to become the Tour 21’s highest individual fundraiser, aiming to surpass the current record of £120,000, which alone would fund more than two clinical research nurses.

There are limited spaces remaining to join Adams and the Tour 21 team as part of a four-stage package taking on stages 16-19, including Mont Ventoux.

To support Adams in his fundraising efforts, visit his JustGiving page.