Pringles calls on pubs to support men’s mental wellbeing with Movember snack tubes

Pringles and Movember are teaming up for the fifth year running to turn pubs into safe spaces for meaningful conversations about men’s mental wellbeing.

This year Pringles is launching a limited-edition Movember tube in a 40g format for the on-trade, making mental wellbeing resources more accessible where some men socialise.

On each tube, Mr P’s moustache is replaced with a QR code linking directly to the Movember Conversations tool, where people can access practical advice and conversation prompts to help their friends and colleagues open up about how they’re really feeling.

To support the initiative, Pringles is offering free point of sale kits to pub operators, including coasters, T-shirts, bathroom mirror stickers and posters. For every kit ordered, Pringles will donate £2.50 to Movember, up to a maximum donation of £1,250, to support the charity’s crucial wellbeing initiatives.

The brand and charity have partnered since 2020 over the goal of getting people talking. Despite growing awareness, men are still far less likely to seek support for mental wellbeing challenges, making up just 36% of referrals to NHS Talking Therapies. Suicide remains the leading cause of death among men under 50 in the UK, with men in England and Wales three times more likely to die by suicide than women. With many men feeling pressure to appear ‘fine’, even when they’re not, the ability to check in and listen is critical.

Evie Pickering, assistant activation brand manager at Pringles’ owner, Kellanova, said: "Our partnership with Movember and the incredible support from the on-trade is so important in driving conversations around mental wellbeing. By launching our limited-edition single Movember tubes and providing in-venue point of sale, we can put practical tools right into people’s hands, quite literally.

“With a simple scan, people can access guidance that could help them support a mate when it matters most. Because sometimes, it only takes one small moment to make a big difference.”