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Why AI can keep you one step ahead when it comes to running a hotel

Viewpoint24 Jul 2025by Jackie Brown

AI can analyse vast amounts of guest data to reveal answers to pricing and marketing conundrums – all without human involvement

shutterstock 2079096196

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Events & Awards

HRC

HRC

Mon Mar 30, 2026ExCel London
HRC is the UK’s leading trade event for hospitality and foodservice and takes place on 30 March-1 April 2026 at Excel London as part of Food, Drink & Hospitality Week. Over three days, you’ll meet the people behind the products, connecting face-to-face with suppliers, brand owners and operators who are bringing the latest ideas to the table.
The Caterer Supplier Awards

The Caterer Supplier Awards

Thu Apr 16, 2026
The Caterer Supplier Awards celebrates the most creative and innovative businesses and brands from across the hospitality supply chain. Categories are judged by an independent panel of industry experts and the winners will be announced at the awards ceremony on 16 April 2026.
The Caterer People Summit 2026

The Caterer People Summit 2026

Thu May 14, 202658VE, London
The Caterer is bringing together HR hospitality leaders to learn, debate and collaborate on topics including artificial intelligence, burnout and how to effectively engage the board, to help protect your people, strengthen your teams and prove why HR is central to business success, even in a challenging climate.
The Acorn Awards 2026

The Acorn Awards 2026

Sun Jun 7, 2026
The Acorn Awards, run in association with our headline sponsor CH&Co, recognise 30 of the brightest prospects in the hospitality industry under the age of 30. The awards, known as The Caterer’s 30 under 30, recognise people working in any sector of hospitality. Everybody is welcome to enter – you can nominate yourself or ask a colleague to nominate you and tell us about your achievements.
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The Caterer provides trusted hospitality news, analysis and trends for restaurants, hotels and catering professionals.

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