The Caterer’s AI for Guest Experience webinar launches today

AI is rapidly reshaping every moment of the hospitality journey, from customers increasingly relying on AI assistants to choose where to stay, to guests using it to make service demands.

AI is not only redefining day-to-day hospitality operations; it is fast becoming a game-changer in the industry. But how can operators best use it to elevate guest experience?

The Caterer’s AI for Guest Experience webinar, sponsored by hospitality technology specialist Lolly, is a free online event that will explore how AI, automation and generative tools can elevate guest experience and how hospitality leaders are turning disruption into a powerful driver of growth and competitive advantage.  

Hear from our panel of expert speakers, including digital marketing and AI expert Will Francis. Speaking to The Caterer, Francis said he hopes to share how businesses can use AI as a tool for better marketing, content creation and optimising workflows.

Francis said: “What I want people to take away from it is that AI is just a tool. It’s not a Terminator kind of thing. It is just a tool, and it’s really useful behind the scenes.”

He added: “In terms of understanding big spreadsheets for numbers and analysing them, or understanding customer data, customer habits, customer behaviours, it’s really good for doing that.”

Joining Francis will be Dean Culpan, general manager at South Place hotel, and David Turner, chief technology officer at Compass Group UK & Ireland. Meanwhile Peter Moore, chief executive at Lolly, which won Innovative Guest Experience of the Year at The Caterer’s inaugural Supplier Awards earlier this year, will share AI’s role in driving smarter experiences.

Whatever the scale of your hospitality operation, The Caterer’s AI for Guest Experience webinar will provide actionable strategies and insider insights to help you stay ahead in an increasingly competitive market.