Frontline Performance Group launches CheckMax with AI insights to maximise F&B profits

As room rates soften and inflation tightens guest spending, hotels and restaurants are under pressure to do more with less. The most reliable path to growth now lies not in attracting new guests, but in maximising the experience – and spending – of those who have already walked through your door.

Frontline Performance Group (FPG), the global leader in driving incremental revenue, is addressing this exact challenge. Building on three decades of proven success with its Front Desk performance solution in hotels, FPG has launched CheckMax, AI-powered performance enhancement software designed to unlock untapped food and beverage profits. 

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Developed in partnership with three global hotel brands and leading management groups across the US, the Caribbean and Europe, CheckMax transforms servers from order-takers into skilled revenue drivers. By installing a service-based sales program and delivering AI-driven coaching, it empowers staff to confidently recommend higher-margin items, elevating the guest experience while boosting revenue. The solution is designed to increase revenue per guest by 5%-15%, with the potential to double restaurant bottom lines.

Paul McLoughlin, president – International at FPG, says: “We’ve applied our decades of expertise in hotels to address a major gap in restaurants: structured sales and service training. Servers often learn the menu, but not the guest’s mindset or how to sell authentically. CheckMax changes that.”

The software combines bite-sized video training with real-time analytics via FPG’s proprietary IN-Gauge platform. Servers set goals, track performance and engage through leaderboards based on key metrics like average revenue per guest. For managers, CheckMax introduces a proprietary metric to measure sales quality, providing clear portfolio-wide insights.

Integrating seamlessly with major point of sale systems such as Oracle Micros, Toast, Square and Infrasys, with TouchBistro and Upserve integrations coming soon, CheckMax enables operators to empower teams, boost guest satisfaction and drive measurable performance gains within a single quarter.

Together, CheckMax and FPG’s Front Desk program uniquely position the company to help the industry drive the ultimate metric: total revenue per available room (trevpar). For more than 30 years, FPG has enabled hotels to unlock substantial revenue from their existing customer base, its top-performing clients have increased revenue per available room by more than 4%, all without additional capital expenditure.