Dynamic displays: Optimise your food’s visual appeal

The FEA’s advice

Unlike the majority of professional foodservice equipment, display equipment is often designed to be public facing and accessible to customers. As a result, it has different design requirements to equipment found in kitchens, often featuring open fronts or glass-fronted doors to provide visibility for the products contained within, whether refrigerated or heated. These multideck displays are common sights in supermarkets, newsagents, cafés, coffee shops and smaller locations, but are also increasingly finding homes in restaurants, particularly with the increase in the home delivery market. Heated multidecks in particular are an efficient way to store orders before delivery drivers collect them, helping to streamline the collection process while ensuring that the food is kept at the right temperature until it’s ready for delivery.

This kind of display equipment is suitable for a wide a variety of sites and applications, but there are also categories of display equipment that fill more specialist purposes, and manufacturers have created designs that can be a point of interest in restaurants and hotels. Climate-controlled wine cabinets are increasingly common sights in many businesses, allowing for high quality product to be kept in the perfect condition and allowing diners to inspect and select their choice of tipple in an interesting way.

Similarly, the growth in popularity for dry aged meat in recent years has seen many businesses invest in cabinets designed for this specialist purpose, as a great way to provoke customer interest in high quality and premium meat cuts. If you’re planning on using equipment like this to make a feature of a particular ingredient, looking for equipment with quiet fans, carbon filters to help remove odours and a combination of glass doors and LED lighting to promote interior visibility will help to show off anything stored within them at their best.

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The FEA Guide 2025

• Dynamic displays: Optimise your food’s visual appeal
• Rapid cooking appliances: The simple, swift solution
• Combi-ovens: Multifunctional cooking equipment to save time and space
• Choosing the right prime cooking kit for your professional kitchen
• The secret to Hobart’s success? Customer-back innovation
• How to choose the best commercial refrigerator
• How to choose a warewasher with cleaning power
• What to really look for when equipping the dishwash area

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