Elior wins Alexander Stadium catering contract

Elior UK has announced a new partnership with Birmingham City Council to provide catering at the Alexander Stadium.

The caterer will be responsible for all operations at Alexander Stadium, which was recently refurbished for the Birmingham 2022 Commonwealth Games, including match-day concessions, corporate hospitality and event catering.

Dave Wagg, head of sport and physical activity at Birmingham City Council, said: “Alexander Stadium is at the heart of Birmingham’s sporting and cultural life, and we are committed to delivering exceptional experiences for all who visit.

“Partnering with Elior UK is a key step in ensuring our catering services reflect the world-class standards of the stadium itself. We look forward to seeing the impact of their innovative and customer-focused approach.”

Elior’s sustainability commitments was the driving force behind the contract win. The contract caterer’s targets to reduce food waste, promote local suppliers and offer diverse menus was appealing to Birmingham City Council’s sustainability goals.

Craig Stewart, managing director of Stadia at Elior UK, added: “The role of hospitality and catering is evolving in stadia, and we are pleased to be pivotal in redefining services at Birmingham City Council’s Alexander Stadium.

“Our values are intrinsically aligned when it comes to quality, provenance and sustainability, and we are looking forward to elevating the hospitality service offering and creating memorable experiences for guests.”

Photo: Chris Homer/Shutterstock