Accor’s luxury and lifestyle division continues to outperform midscale and economy
Accor has reported a sold set of financial results for its full year ended 31 December 2025.
The French hotel group posted revenue of €5.5bn (£4.9bn) in 2025 – a 4.5% increase on 2024 – driven by a 2.4% increase in the premium, midscale and economy division and 9.8% for the luxury and lifestyle division.
Its luxury and lifestyle division continues to outperform lower categories, demonstrated by its premium, midscale and economy division generating recurring EBITDA of €836m, up 8.1% on 2024, while its luxury and lifestyle division contributed €482m, up 20%.
Accor said the UK, which accounts for 12% of the region’s room revenue, showed improved growth compared to last year.
Sébastien Bazin, chairman and chief executive officer of Accor, said: “Once again the Accor Group delivered solid performance in 2025, in line with its medium-term objectives. This consistent year-on-year improvement in results confirms the strength of the group’s business model, the attractiveness of its brands, the relevance of its geographic positioning, and the commitment of its teams.
“These strengths, combined with an increasingly powerful distribution platform and loyalty program, the rapid integration of artificial intelligence into our digital roadmap and the robustness of our pipeline enable us to further accelerate our development and to operate with even greater efficiency.
“In 2026, we will continue rigorously to execute on our strategy. We remain confident in our ability to once again deliver enhanced operational and financial performance.”
Over the course of the year, the hotel group opened 303 hotels around the world, adding almost 51,000 rooms to its portfolio – representing a net unit growth of 3.7%.
At the end of December 2025, Accor was operating 5,836 hotels, with 881,427 rooms.
Late last year, Accor confirmed it was considering an initial public offering (IPO) for Ennismore, its lifestyle hotel and restaurant group.
While no update of the transaction was provided in the results, Accor noted that the brand’s net unit growth increased by 18%, and contributed €205m of recurring EBITDA.