Moët Hennessy takes stake in non-alcoholic wine firm

Moët Hennessy, the wines and spirits division of LVMH, has secured a minority stake in alcohol-free sparkling wine firm, French Bloom.

The strategic investment reflects a “shared vision” between the two parties to lead the future of sparkling wines without alcohol.

French Bloom was launched in 2021 by co-founders and long-time friends Maggie Frerejean-Taittinger and Constance Jablonski, along with Maggie’s husband, Rodolphe Frerejean-Taittinger, after several years of R&D.

The winemaker has seen its collection of cuvées, made with organic French Chardonnay and Pinot Noir, expand to over 30 countries in less than 3 years.

Philippe Schaus, CEO of Moët Hennessy, said: “This investment aligns with Moët Hennessy’s key strategic initiatives, demonstrating our commitment to offering high-quality alcohol-free choices to consumers who moderate their alcohol intake.

“We are confident that our expertise in wines and spirits, combined with French Bloom team’s exceptional innovation and visionary leadership, will enable us to craft the future of this category.”

French Bloom co-founders Maggie Frerejean-Taittinger and Constance Jablonski added: “At French Bloom, our mission has always been to create alcohol-free sparkling cuvées of great complexity that allow everyone to truly celebrate together. In Moët Hennessy, we’ve found a partner who shares our vision for the future of the alcohol-free category and our commitment to expanding inviting moments of togetherness.

“With complementary expertise and a shared passion for innovation, we are confident we will accelerate our development and push the boundaries of this fast-evolving space.”

Pictured, l-r: Philippe Schaus (CEO Moët Hennessy), Maggie Frerejean-Taittinger (co-founder French Bloom) Rodolphe Frerejean-Taittinger (CEO French Bloom), Constance Jablonski (co-founder French Bloom) and David Serre (executive vice president strategy – finance Moët Hennessy).