Supplier Awards 2025: Drinks Brand of the Year – Pip Organic

Family-owned Pip Organic has been recognised for its outstanding work in ensuring its organic juices and smoothies appeal to children.

The brand surveyed 250 parents from across the UK to understand the habits of tweens in coffee shops, to identify the factors and influences on Gen Alpha when buying fizzy drinks. This enabled the company to redesign the packaging for its Apple Fizz drink, using an apple face character to engage its audience. The survey also led to the creation of a Parent Panel, which Pip Organic has shared with hospitality operators to mine consumer insights.

Judges praised the brand for working closely with customers on marketing initiatives to streamline key messages, such as social media competitions, on-the-ground activations at consumer events and email marketing.

Furthermore, Pip Organic’s recent product launches, such as its Pipstick, a pineapple or mango fruit snack, offer operators a healthy option for younger consumers at point of sale.

The brand has experienced double-digit growth over the past three years, with more than 80% of sales from out of home, so it’s no wonder that Pip Organic has been crowned Drinks Brand of the Year.

Judges’ comment

“Organic fruit juices are great products and Pip Organic has done a really good job with its growth. The brand is appealing and eye-catching for children.”
Beth Bond, general manager, Cottage in the Wood

Shortlist

• Birra Moretti
• Britvic
• Pip Organic