Average daily rates dip for hotels in London and Edinburgh

Hotels in London and Edinburgh have reported some of the biggest drops in average daily rate (ADR) this February.

The HotStats February 2025 market tracker showed ADR on a current month basis fell by 5% in London from £180.89 in 2024 to £171.87 in 2025, while ADR plummeted by 13.3% in Edinburgh from £124.91 to £108.33.

Average daily rate (£) February 2025 vs February 2024 (current month)

Meanwhile, Manchester’s revenue per available room (revpar) dropped by 6.6%, the largest percentage decrease out of the regions surveyed during the period, with figures declining from £70.90 to £66.24.

That said, cities such as Bristol and Glasgow posted an uplift in revpar, with figures rising by 6.8% and 14.3% respectively.

Revenue per available room (£) February 2025 vs February 2024 (current month)

Rolling 12-month data painted a more positive picture across all regions, especially for London and Edinburgh, with revpar growth at 3.3% and 7.5%.

All cities also reported an increase in occupancy, the highest being London at 80.6% and the lowest being Aberdeen at 70%.

For more detailed analysis from HotStats, make sure to sign up for The Caterer’s Maximising Revenue Summit on 29 April, where you can hear from CEO Michael Grove.