Glasgow wins first prize for stylish hotel brand’s UK introduction

Renowned for its vibrant and fresh design, Prize by Radisson offers a lifestyle experience with a unique personality, featuring bright, energised spaces ideal for modern living, work, and social interaction.

Upon opening in 2026, Glasgow’s Prize by Radisson will include 163 guest rooms, where guest comfort is at the centre of the design while vibrant colours, patterns and furnishings add bold character.

The ground floor will feature a bar and all-day dining concept, offering a large, open space for guests to relax and socialise. It will be an ideal venue either pre or post event for those visiting the nearby SEC and OVO Hydro, which together attract more than 2.5 million visitors annually.

Adela Cristea (pictured), vice-president, business development UK Ireland & Nordics at Radisson Hotel Group, said, “To bring Prize by Radisson to the UK market is a huge achievement. Following the brand’s fantastic growth across Europe, we can’t wait to see this success replicated in the UK and hopefully see more exciting opportunities in the near future.”

Since its launch in 2009, Prize by Radisson has redefined the midscale design hotel concept by merging smart lifestyle elements with affordable accommodation. The conversion-friendly properties offer an enhanced experience at the investment cost of an economy hotel. The compelling design proposition brand commands high GOP margins (+50%) and has a lean operating model.

Currently, Prize by Radisson has over 20 properties across Europe, including locations in Vienna, Antwerp and Hamburg. The Glasgow hotel represents a key step in the brand’s strategic growth, and joins the wider Radisson Hotel Group’s rapidly growing portfolio, which includes almost 80 hotels in operation and under development in the UK & Ireland.

As part of Radisson Hotel Group, Prize by Radisson benefits from a strong international network alongside brands such as Radisson Blu, Radisson RED, and Radisson Collection. This affiliation ensures a high standard of service, operational efficiency and global brand recognition.

Sustainability is a core focus for Prize by Radisson. It was the first urban design hotel brand to offer fully carbon-compensated stays at no extra cost to guests. Through its prizePromise initiative, the brand integrates eco-conscious operations, including green housekeeping, EV charging stations, and compliance with leading sustainability certifications such as LEED, BREEAM, and EDGE, supporting Radisson Hotel Group’s commitment to achieving net-zero emissions by 2050.

Designed for flexibility and guest convenience, Prize by Radisson properties feature vibrant social spaces, efficient room configurations and an optimised operational model.

For more information, visit Radisson Hotels – Prize by Radisson.