ao link
This is Hospitality

This is Hospitality

The Caterer’s campaign celebrating our amazing hospitality industry
The Caterer
Search
User Menu
Remember Login
Register|Reset Password
Subscribe

Subscribe

Start a subscription today from just £4.99
Menu
Subscribe
Search
User Menu
Remember Login
Register|Reset Password
Hotel
Restaurant
Pub & Bar
Foodservice
Suppliers

What is the metaverse and how can it be harnessed by hospitality?

How to08 Jun 2022by Tom Knowles
In May hotel chain Millennium announced it was opening its fifth M Social hotel, its contemporary brand for millennials and creatives. There was just one key difference from its predecessors, however: this new resort wasn’t real.

You need to be a premium member to view this. Join our community for just £4.99 per month, or £54.99 for a full year.

 

Subscribe

 

Remember Login
Register|Reset Password

More from The Caterer

Most Popular

Newsletter Sign Up

Stay informed with all the latest

 

Sign Up

Events & Awards

The Caterer People Summit 2026

The Caterer People Summit 2026

Thu May 14, 2026The Line, London
The Caterer is bringing together HR hospitality leaders to learn, debate and collaborate on topics including artificial intelligence, burnout and how to effectively engage the board, to help protect your people, strengthen your teams and prove why HR is central to business success, even in a challenging climate.
The Acorn Awards 2026

The Acorn Awards 2026

Sun Jun 7, 2026
The Acorn Awards, run in association with our headline sponsor CH&Co, recognise 30 of the brightest prospects in the hospitality industry under the age of 30. The awards, known as The Caterer’s 30 under 30, recognise people working in any sector of hospitality. Everybody is welcome to enter – you can nominate yourself or ask a colleague to nominate you and tell us about your achievements.
The Cateys 2026

The Cateys 2026

Tue Jul 7, 2026
The Cateys, held in partnership with Square, returns to JW Marriott Grosvenor House London on Tuesday 7 July 2026 for an unforgettable evening honouring and celebrating exceptional talent and pioneering businesses in hospitality. Start your entry today!
Natural & Organic Food Show

Natural & Organic Food Show

Wed Sep 16, 2026ExCel London
Natural & Organic Food Show showcases the very best in natural, organic, plant-based and free-from food and drink under one roof. Head to Excel London this September where you’ll find new products and ingredients. Featuring over 600 exhibitors, 15,000 buyers, seven keynote theatres, and co-located sister shows including lunch!, National Restaurant, Pub & Bar Show and Artisan Food & Drink Show. Part of the London Food & Drink Festival.
The Caterer
Follow us on Facebook
Follow us on X
Follow us on Linked In
Follow us on Instagram

The Caterer provides trusted hospitality news, analysis and trends for restaurants, hotels and catering professionals.

Jacobs Media

Jacobs Media is a company registered in England and Wales, company number 08713328. 3rd Floor, 52 Grosvenor Gardens, London SW1W 0AU.
© 2026 Jacobs Media