The Imperial hotel in London’s Bloomsbury to reopen this summer

The Imperial hotel in London’s Bloomsbury is to reopen this summer following an extensive refurbishment.

The 357-key property overlooking Russell Square will welcome a rooftop bar and ground-floor restaurant, in addition to private gardens, outdoor bathtubs and wellness bags in some of the rooms.

Cultural programming and retro additions, such as in-room GPO Audrey phones, complimentary Chopper bike hire and curated board games, will form a central part of the hotel experience.

The Imperial’s collaboration with Adam Ellis Studio Art house has also resulted in 500 original prints being displayed across guest rooms and public spaces.

The original building was designed by Charles Fitzroy Doll and constructed in 1904, but in the 1960s it was knocked down to make room for the modernist property that stands today.

Over the years, the hotel has welcomed the likes of Barbara Windsor and Margaret Thatcher.

Remus Obertelli, general manager of the Imperial said: “We are delighted to soon be welcoming the first guests to experience a new era of the Imperial. This redesign reflects the expressive spirit of the 60s through its archetypal use of shape, pattern and geometry. During the process, we discovered original design elements – such as burnt orange glass tiles housed in the mezzanine floor – which went on to influence the warm tones that feature throughout.” 

Bay rooms at the hotel will be available from £319 a night.

Imperial London Hotels is a seventh generation family-run hospitality company dating back to 1837.

The Bloomsbury-based portfolio encompasses eight hotels, including the Bedford hotel, Tavistock hotel, President hotel, Morton hotel, Royal National hotel, City Sleeper at Royal National, the Imperial and Holiday Inn Bloomsbury.