Choppaluna announces plans to expand with 10 new restaurants next year

Salad brand Choppaluna has announced plans to open 10 new restaurants across the UK in 2022, stepping up its expansion plans having opened sites in London’s Bloomsbury and Berlin over the past two years.

The group is forging ahead with plans to open restaurants in London High Holborn in Q1 of next year, in Glasgow in Q2, along with Edinburgh, Manchester, Oxford, Birmingham and Cambridge later in the year. More locations will be announced along with further growth and franchise recruitment news over the next 12 months.

Choppaluna comes under the Hero Brands group, which also includes German Doner Kebab and Island Poké.

Choppaluna co-founder and chief executive, Nikras Agha, who conceived the idea for Choppaluna with Bijan Azadfard (both pictured), said: “Choppaluna will truly revolutionise the healthy eating space in the country, bringing people indulgent healthy options that fit with a fast-paced on-the-go lifestyle.

“It is particularly pleasing to forge ahead with plans to open seven new restaurants across the UK so quickly after the launch of our first restaurant in London Bloomsbury in October 2020, and in my hometown of Berlin last year, it’s a huge achievement for our team.

“The opportunity is truly resonating with our franchise partners within the Hero Brands group and we will work with them to explore opportunities for further expansion throughout the UK.”

Athif Sarwar, chief executive of Hero Brands, said: “Hero Brands is responding to emerging consumer trends and focused on growing the brands of the future.

“Eating-out is changing and younger consumers are demanding a shorter dwell time, great-tasting healthier food and an aspirational experience that is shareable on their social channels.

“Choppaluna responds to this trend and we worked very closely with Nikras and Bijan to develop the brand and a proposition that truly disrupts the healthy eating space.

“Expanding across the UK is a huge achievement for them both and we will give them unrivalled industry expertise as they forge ahead with their growth ambitions.”

Meanwhile, Hero Brands also plans to open 23 new Island Pokés over the next five years, trebling its UK footprint.