Doing more to improve your environmental performance doesn't have to cost the earth

Sponsored article: Novati is one of the country's leading providers of outsourced waste solutions. The company's award-winning sustainable solutions include the MORE programme, which has been tried, tested and continuously refined over more than a decade. MORE delivers significantly improved environmental and economic results for some of the UK's best-known hospitality businesses including Marston's, Prezzo, Carluccio's, Ask Italian and Zizzi.

Covid aside, the hospitality sector is facing some significant commercial challenges. Consumers have more choice than ever before and whether you're a hotel, pub, club, restaurant, café or service station, the pressure to be both lean and green is increasingly evident.

Hospitality is a crowded and competitive space, creating an opportunity for businesses prepared to demonstrate environmental leadership. Developing this aspect of your brand helps you create a clear and distinct positioning. Novati talks about leadership in the context of sustainability, seeing this as doing everything possible to reduce emissions and work towards a 'net-zero' carbon status.

One size doesn't fit all

When it comes to the hospitality sector, what's good for one business is not necessarily so for another. For example, the waste composition of on-the-go companies varies significantly from those providing casual or fine dining. Differing operational environments, waste types and volumes all require different service solutions and mean that environmental performance can vary considerably.

In addition to the type of business you operate, your location can also limit your choices regarding who manages your waste and therefore the services available to you; this is where Novati’s consultative approach adds real value. The process starts by auditing customer sites to properly understand the estate being dealt with. Collecting and analysing data is a critical factor in providing truly innovative long-term solutions that solve problems and challenges.

Novati has access to hundreds of service partners across the UK, ensuring that innovative solutions delivered by locally based suppliers address the specific challenges a business is facing. It's also important to recognise that Novati solutions offer a degree of flexibility. The restrictions Covid has placed on the hospitality sector have highlighted how important it is for businesses to have a flexible, proactive supply chain capable of adapting to the challenges we face now and in the future.

Helping the hospitality sector to do MORE

Doing more to improve your environmental performance doesn't have to cost the earth. Implementing the principles of Novati's MORE (Minimise, Optimise, Rationalise, Energise) programme provides businesses with a roadmap to deliver the environmental and economic improvements associated with increased recycling and operational efficiency.

Novati's innovative solutions support hospitality businesses by shifting focus from waste management to resource and carbon management. Novati has delivered many projects that create a sustainable transition to an inverted waste hierarchy by placing maximum emphasis on reducing and reusing waste. Its process looks at the entire lifecycle of materials, redesigning packaging and questioning if we need to buy a product at all.

Novati exists to create sustainable solutions that minimise the impact our actions have on the environment. To find out more, please contact our hospitality sector expert Phillip Roche: Phillip.roche@novati.co.uk.