Peter de Savary puts the Bradley on the market for £1.95m

Hotelier Peter de Savary has put the Bradley hotel in Cheltenham up for sale at a guide price of £1.95m.

The 10-bedroom, Grade II-listed property was bought by the de Savary family in 2015 and underwent a comprehensive restoration, which concluded in 2018.

The contents of the hotel would be included as part of the sale of the business on a transfer of going concern basis.

Peter Brunt, director in the hotels agency team at Colliers, said: “The Bradley benefits from the combination of an excellent location and facilities, and generates excellent profitability from high average room rates.

“However, it also offers exciting potential for expansion to a total of 12 en-suite bedrooms, thereby further increasing both revenue and profits. Planning consent has already been secured to create an additional en-suite letting bedroom at the rear of the building in the garden, and in addition plans have been drawn up which show how the rear section of the drawing room could be altered to create another en-suite bedroom.”

Nick Chivers, partner at Knight Frank, added that the Bradley also had residential planning granted to return it to its original use as a townhouse.

The Bradley is part of the Havana West portfolio, of which Peter de Savary and his wife Lana are directors. A spokesperson for the group said that the Bradley had been brought to market so that they could focus on the other properties in the portfolio, including the Beachcroft hotel in Bognor Regis, West Sussex; the Cary Arms and Spa in Torquay, Devon; the Eastbury hotel in Sherborne, Dorset; the Merry Harriers in Surrey; and the Parkway Hotel and Spa in Cwmbran, Torfaen.