ao link

You are viewing 1 of your 2 articles

To continue reading register for free, or if you’re already a member login

 

Register  Login

McDonald’s to roll out McPlant burger in the UK from next month

McDonald’s is set to trial its first plant-based burger in the UK and Ireland – the McPlant – using a patty co-developed with Beyond Meat, vegan cheese based on pea protein and a new vegan sauce.

 

The McPlant will be available in 10 restaurants in Coventry from 29 September, expanding to more than 250 sites from 13 October and is expected to roll out nationwide from January 2022.

 

McDonald’s officially unveiled its global McPlant platform in 2020. The UK and Ireland version of the McPlant is accredited as vegan by the Vegetarian Society and will be cooked separately from other McDonald’s burgers and sandwiches using dedicated utensils.

 

Michelle Graham-Clare, chief marketing officer at McDonald’s UK and Ireland, said: “We’re so pleased to be finally launching McPlant in the UK and Ireland. As with every McDonald’s offering, we take our time to ensure it meets the highest standards and is something that all our customers will enjoy. We are always looking for different ways to innovate and meet our customers’ needs, and with McPlant we have a delicious plant-based burger that will appeal to everyone. Whether you’re vegan or just fancy a plant-based patty, we’re confident you will enjoy the McPlant.”

Social Media Summit 2024

Social Media Summit 2024

Hotel Cateys

Hotel Cateys

Best Places to Work in Hospitality 2025

Best Places to Work in Hospitality 2025

Queen's Awards for Enterprise

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

Jacobs Media

Jacobs Media is a company registered in England and Wales, company number 08713328. 3rd Floor, 52 Grosvenor Gardens, London SW1W 0AU.
© 2024 Jacobs Media