Fuller's sells beer business to Asahi Europe for £250m

London Pride brewer Fuller's has sold its beer business to Asahi Europe for £250m.

Asahi has purchased Fuller's beverage brands and operations including London Pride, Dark Star Hophead, craft lager brand Frontier, as well as Cornish Orchards cider and soft drinks.

Hector Gorosabel, chief executive at Asahi Europe said: "Asahi Europe has already established a leading presence in the premium beer category. Welcoming these brands and operations to our business will further consolidate that position, enabling us to even better serve our customers and consumers.

"At the same time, our global footprint will enable us to unlock the potential in these brands internationally to significantly enhance their scale and value. It is another step towards realising Asahi Europe's vision of becoming a global brewing powerhouse built on our commitment to brewing excellence and quality."

Asahi has also acquired the Chiswick-based Griffin Brewery where it will continue to brew.

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