SushiDog aims to open 30 restaurants with £600k investment

London’s Japanese quick-service restaurant chain SushiDog plans to open 30 new sites across the capital after receiving investment of over £500,000.

The £612,000 funding round, led by family investment office Middleton Enterprises, will support the opening of new outlets in central London in 2023 and be used to strengthen the restaurant group's leadership team.

Middleton Enterprises, which has offices in London and Newcastle, said its longer-term objective is to build out the chain across 30 sites over the next five years.

Founded in 2018 by Greg Ilsen and Nicholas Goldstein (pictured), SushiDog provides food on-the-go with sushi rolls and sushi bowls made to order. It has four restaurants across the capital in Soho, Covent Garden, Bishopsgate and Westfield London in Shepherd's Bush.

Ilsen said: “Middleton Enterprises have a strong track record in supporting businesses like ours, looking to expand and roll out more units. We were impressed with their growth capital investment strategy and their simple and straightforward way of doing business.”

He added: “With Middleton Enterprises, it’s not just about the funding; they’re a valuable partner, offering ideas on how we can achieve growth, as well as strategic business advice. We look forward to working closely with them as we execute our expansion plans.”

Jeremy Middleton, chief executive of Middleton Enterprises, said: “SushiDog is a prime example of the type of profitable and fast-growing business that Middleton Enterprises typically identifies and supports. We were immediately impressed by the founders’ ambitious growth plans and knew that we wanted to help them on their journey.”