Social Media Summit 2023: learn how to supercharge your social media strategy

The Caterer has launched the 2023 Social Media Summit, an interactive masterclass that will give hospitality marketing professionals the tools and techniques to supercharge their social media strategy.

Taking place on 23 November 2023, the half-day session will provide in-depth insight into the latest growth hacks and content marketing techniques.

Delegates will receive practical tips and advice to implement, while also having the opportunity to ask questions related to their own business throughout this interactive online workshop.

The workshop will be led by social media expert Will Francis, who trains thousands of marketers each year at top institutions including Chartered Institute of Marketing (UK) and the American Marketing Association.

He’s the host of the popular Digital Marketing Institute podcast, and regularly appears in the media to share his take on digital stories of the day.

Frances said: “From leveraging AI effectively to understanding the TikTok algorithm, all of today's big topics will be covered so that you can start getting better results in social immediately.

“You'll see how the most innovative brands in hospitality and beyond are growing their audience, with clear explanations of how it’s being done.”

Topics covered include:

• Which hospitality brands are nailing social media
• Creating engaging content for different social media platforms
• Utilise AI and ChatGPT to create human-focused content quickly
• Allocating budgets for different platforms effectively
• Master the algorithms so your content will be seen by the right eyes and spark engagement

Tickets for operators are £195 + VAT, while tickets for suppliers are £325 + VAT. Book your place now.