Levy UK + Ireland, the sports and hospitality division of Compass Group UK and Ireland, has made a 10-year deal with Watford FC as the club's new catering and hospitality partner.
Beginning with the 2021/22 season, Levy will be delivering food and beverage throughout 'the Vic' stadium, as well as managing the venue's conference and events operations, replacing F3 which previously held the contract.
New technology introduced inside the ground will include touchscreen ordering panels, cashless tills and digital screens. The partnership will additionally make use of Levy's partnership with street food operator Kerb to bring in street food caterers and locally sourced beverages including local brewers such as the Tring Brewery.
Jon Davies, managing director of Levy UK + Ireland, said: "With promotion to the Premier League confirmed, we're confident that Levy UK + I will give Watford fans another reason to cheer upon their return to Vicarage Road.
"At the heart of our approach, we'll bring a more modern take on catering and hospitality at the club, in a way that engages the local community and introduces new technology to reinvent the match day experience.
"We have additionally looked at ways to maximise the venue's potential outside of match days with a renewed focus placed on improving the club's conference and events business."
Paul O'Brien, Watford FC's commercial director, added: "We want to offer them the very best for our supporters. Appointing Levy to handle our catering and hospitality will play a huge role in us achieving that.
"Some of the food we'll be offering with Levy is incredible – bringing with it creativity, sustainability, and seasonality to our offering. Bolstering our conference and events operations and Levy's proposals to engage the local business community were also important factors behind our choice."