The presenter has launched his first pub, the Farmer’s Dog, after losing a battle with the council to run a restaurant on his Diddly Squat Farm.
Jeremy Clarkson’s pub saw huge queues over the weekend with hundreds lining up ahead of the official opening.
The presenter opened the pub, named the Farmer’s Dog, to cheers from the crowd at 12pm on Friday.
He told waiting customers: “Every single thing, even the black pepper and the sugar, is grown or reared by British farmers, everything.”
Clarkson said he paid “less than £1m” for the former Windmill pub near Burton, Oxfordshire.
The pub features a tractor hanging from the ceiling and serves Hawkstone beer on tap, which is brewed by Clarkson and the Cotswold Brewing Co.
It also includes an outpost of his Diddly Squat Farm Shop and an outdoor tent, named the Farmer’s Puppy, which houses an extra outdoor bar and kitchen space.
A note on the door said only two people were barred from entering the pub: prime minister Keir Starmer and Clarkson’s fellow Grand Tour presenter James May.
Clarkson bought the pub earlier this year after he lost a battle with West Oxfordshire District Council to run a restaurant on his nearby Diddly Squat Farm.
He took over running the farm in 2019 and has been praised for bringing attention to the issues faced by farmers in his Amazon Prime series Clarkson’s Farm.
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