Hospitality and CESA join forces to create CESA Innovation Zone

The organisers of Hospitality, the industry's largest show in 2011, has formed a partnership with the Catering Equipment Suppliers Association (CESA) to showcase CESA members' latest products at the January event.

The event, which takes place at the NEC Birmingham from 24-26 January, will provide a comprehensive overview of up-to-date catering equipment in its new CESA Innovation Zone.

Toby Wand, group event director at Fresh RM, said: “This is a great opportunity for suppliers to let thousands of visitors from across the foodservice and hospitality sectors view their latest range of catering equipment. Hospitality 2011 also provides the industry with the chance to see for themselves the latest developments in terms of product innovation. Visitors will be able to network with industry contacts, source inventive ideas and pick up tips to improve their business performance.”Â

Keith Warren, director of CESA added: “This is a real opportunity for catering equipment suppliers to argue their case direct with the decision makers for London 2012.”Â

Other new initiatives for Hospitality 2011 include:-Â

• A CEDA (Catering Equipment Distributors Association) regional meeting and an FCSI (Foodservice Consultants Society International) branch meeting will be held at the show;Â

• Catering Equipment Networking Dinner in association with CEDA, CESA and FCSI is being staged at the Birmingham Hilton Metropole Hotel on January 25th. The evening, which includes a three-course meal and entertainment, starts with a champagne reception at 7pm; Â

• A visitor panel from the London Organising Committee of the Olympic & Paralympic Games (LOCOG) is attending the CESA Innovation Zone;

The largest UK hospitality and foodservice event running next year, Hospitality 2011 provides an opportunity for visitors to enhance the performance of their business. Hospitality 2011 will be the only UK event of 2011 appealing to a nationwide audience of senior hospitality and foodservice decision-makers and will attract a 12,000-strong audience.

Companies interested in exhibiting at Hospitality 2011 and getting in front of key, senior decision makers should contact Andrew Pantelli on 020 7886 3055 or look at www.hospitalityshow.co.uk for further information. Visitors can also register for free tickets to attend, saving the £20 entry fee, at the same website.

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