Four Seasons rebrands one of its London hotels

Four Seasons is to rebrand one of its London hotels as it marks a new direction for the property.

The Four Seasons Hotel London at Ten Trinity Square has relaunched as Four Seasons Hotel London at Tower Bridge.

The hotel opened seven years ago and was awarded one Michelin key earlier this week.

The rebrand comes alongside the launch of a series of new guest experiences, including a three-hour private river tour down the Thames and private tours of Tower Bridge or the Tower of London.

Guests can also now enjoy a chauffeured trip to Bicester Village for a British motorsport experience at Hedley Studios.

Claudia Scrase, director of sales and marketing at the hotel, said: “As with all things in life, we evolve, and we grow.

“This renaming not only puts our hotel on the map but also immerses our guests in the rich culture and dynamic energy of one of London’s most historic neighbourhoods.”

The Four Seasons Hotel London at Tower Bridge is home to French chef Anne-Sophie Pic’s La Dame de Pic London, which won its first Michelin star only eight months after opening in 2017 and was awarded a second two years later.

Marie Fleury, general manager at the hotel, said: “Our new name captures the essence of our unique location and the quintessential British experience we offer.”