More than 500 UK hotels including Home Grown Hotels, Northcote, IHG Hotels & Resorts and Iconic Luxury Hotels have signed the Hoteliers’ Charter, pledging to raise the profile of the hospitality industry and promote the sector as a profession of choice.
The charter was established in February 2021 and sees participating hoteliers and businesses make a collective commitment to providing a workplace environment built on the foundations of respect, fairness, equality, diversity and opportunity; and to placing colleagues’ wellness and career development at the heart of their operations.
In addition, those signing up agree to support industry charities, drive environmental sustainability, and advocate diversity, inclusion and equality.
Once approved, charter hoteliers are also given access to the network area where they can connect with regional communities.
Sally Beck (pictured), general manager of the Royal Lancaster London and founder of the Hoteliers’ Charter, said: “Since its inception, the Hoteliers’ Charter has been working towards a more conscious, caring and collaborative industry to educate, inspire and sustain the next generation of talent. To have more than 500 charter hoteliers working to support this goal is brilliant.”
It is hoped the charter will hit 1,000 hotels across the UK in the next 12 months.