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‘We follow trends, but we don’t follow what’s trendy’: The Michelin Guide on influencers, inspectors and deletions

Michelin14 Feb 2025by Jungmin Seo

This year’s Michelin Guide ceremony attracted a lot of commentary around its relevance, given the rising popularity of food influencers. Jungmin Seo talks to an anonymous chief inspector and international director of the guides Gwendal Poullennec to discover how Michelin is biting back

MGC-GBI-25---Ceremony-Hall-Empty-Shots-7308616.jpg

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