Unilever and Yumpingo launch guide to making a profit from your menu

Unilever Food Solutions and Yumpingo have launched a free step-by-step guide to help hospitality businesses create menus that will maximise profits.

The guide and Excel template provide support on areas such as:

• where to start: pulling sales data and completing a ‘star/dog analysis’;
• measuring and adjusting dish complexity; and
• menu price elasticity and the perception of value.

Alex Hall, executive chef at Unilever Food Solutions UK & IRE, said: “Chefs across all sectors will likely find themselves pressured to deliver while working around many restrictions come re-opening.

"We wanted to make sure that, when they do go back into the kitchen, they have a tool that can help them take a close look at their menus, that enables them to make informed decisions around getting the right dishes – and, fundamentally, delivers them a profitable bottom line and keeps their customers happy. We’re delighted to have worked with the team at Yumpingo on this – their insights have been invaluable.”

Matt Holy, customer success manager at Yumpingo, added: “As the hospitality industry prepares to reopen its doors again, it's never been more important to ensure that menus are optimised for the new realities facing restaurants and bars.

"Using data to inform these decisions will be key to driving profitability and customer retention, while also ensuring that kitchen teams are best equipped to handle the new complexities in place from social distancing. We are thrilled to be working with Unilever Food Solutions on this initiative to help the industry come back better."

Click here to download the guide and tool.