Tyson Foods Raised & Rooted brand unveiled in the UK

Tyson Foods has announced the European launch of its plant-based protein brand, Raised & Rooted in the UK.

The Raised & Rooted range includes five varieties of plant-based products, including: Light & Crispy Battered Nuggets made with fava bean and pea protein; Garlic & Herb Dipping Fries, and Extra Crunchy Tortilla Nachos, also made from fava bean protein and covered in a crisp tortilla coating, pre-fried, cooked and frozen.

“Our Raised & Rooted brand has seen rapid growth since launching in the US last year,” said Justin Whitmore, executive vice-president of alternative protein at Tyson Foods.

The plant-based products, which are produced in the Netherlands with locally sourced ingredients, are non-GMO, non-palm oil, egg-free and contain no artificial colours, flavours or preservatives, and are packaged in a recyclable 60% bio-based plastic material.